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Retail

Customer experience should be at center of brand innovation strategies: report

May 1, 2017

Brands and retailers need to focus on fostering a culture of innovation and not stagnation

 

By Danny Parisi

While there are many ways that brands can drive innovation, the common theme among them all is that they are focused on improving customer experience.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
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  5. Fondation Louis Vuitton to host Alexander Calder retrospective
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62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
Gigi Hadid fronts new leather goods campaign from Miu Miu
Schiaparelli begins Harrods takeover