Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"3d3ec86800c833dd16b83b462343805b","s":"f4c7d4e27bc54aa8"}
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