Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"f903897da0daea544dc37cff05aa6279","s":"b9efe5e503dfe5fc"}
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