Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"4bc11c0c9cf06adfe463bb1e1b856a23","s":"0b6dae59022eff2a"}
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