Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
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","iv":"3abab410ccbdd96be349d44a3b0ab66a","s":"3e0c3a395e20d8e8"}
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