Marketing
February 18, 2025
Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash
By Amirah Keaton
In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.
{"ct":"1Dc7K\/Te\/BwUEr6bdAqs+lc4hoE2KxygC55glLmvbpslZnpEeg+uATrEBHBNa0r3eyTQru\/Wc+6ePkDEGy4MloGwpUoLCq4jzNBwkmkKuxzmBeQ2kk4Qwyzm\/vU1aXRvg2pBYH3vsgWCKINqLu+VKKFRRXKwP4tLoSN3Qc9nNI3g96XxCnrhQChp4gaeAMQeLGMsRWCUZKlyeohQGDfNTfrOIUXso45c8ykUlh+JCQOoE9KOv6TQf25hK1q6oekQTYsscpaWmtKlstI3z1EbnGFUdjlAnW0IVsOs7c7ulBy3q0xQytz1aT+p1YB5xZLZe6t\/YE0X9jyVta\/jcv2TZFyKPQ42mxMm6bm0W6mkDeLaCuPLE+Gub\/lSqKmOm1fTakD9SUgbBuSf9Z6U\/ol7gIzxPuphVB+NzXdB3dyAe6l9wi+d0AljxtAGOq5nY8Dz+zUzQXgRqnB8GbWFyjSz\/B59GWwL13p4v7N4baygLE4P\/p5mpBgVybXRr7CDW7ewEjYMRah3gOfXHHA6MD6P\/p4edLGtmXLatEHRbuZWNORqv6QxfxRn8eb2Lhth7nbBxzyenlSKtFiiMRmXSfzl+IRZ+i9GBhTmlzLgvoDI6wkbfKA9rLimVzFXejJLAzul3wfRzLeb\/zmYIxvHGd6XOQQ1omKFpTvcH3F0\/3umRDsEV\/xFCCbiUbcmnxlmzZ9lU88ZPvFJ\/Hw1MMeCkI3ZzUpk\/2rvYWyrRuREJ3ZNCwdLx08v5FAaMMC\/1l1BhT5gDE\/hVzN\/\/ZnXqyRGycRp4f1V\/n5Z5rbfZuOed4sOma5bUbV9IYYoRXECCDHxUC\/bWbfoVEByo8xpiQdhhXFxtKvhLtJ6uOyJG1eKyLyNgBIhs41OPCnFahu\/xstDS17CdwSMeU9RwPNIaM5EalcTRu+F5IvkeVDoyzBBbTdQrHCWTdkD4EtI01bqpdxyJMucKwfUOvEUsV1ZHHXXV7yr0P9CVZgdOwADJW8uxIA6FgvzsT9FCWAgoM7AjIECr09qMMZoefb7iJa\/oBXsBaXxJX16u6QW\/WwF6+HpD0bbaUQwUziqp6Hrsa5pzfMP0cl3U5+P7a64lipTk660Vs2HrngNo6ABA8g8E+soU0tf\/BBOmRQg86G4LFJ+3tu9\/0EQa75SzRlSNCtEkFGpVw3geJDNM3ar2+O7Gu+qzY76DkTFesOPcasf9qx3C\/H2El5SIoVtKWUlRa7dAwcYBN\/rRZa3qKfIcAkRX5WQbukicl6tFyzDnrv6mzbMLKWepAnVrxVVbBvAq27ktwY2jJOyQRFBeGJQEp1kLPb3u+VH+hQ7FeMB1Xl9IiaVN1hL8ztjQB+3VsiFzFDxlqlgxNlICwPCWwTJ4tXfk7fieBHh7qcHQpOjYxGv17WFrBFhqVPvz61TjGhrWe9sI6LkwKrMtnl7HSYKS1RBiduxLVhENhBaoZyDDzFOHRvXl6Uo3gHoDcxYU5L5QpHCtR\/jnZwN203OHA9WfQHe2IdwytuCNL9kryu+t1KdrIgws\/iRRCMabSvtmmKMjizmHbcD0cLCZD9qQ1GjjHFBAX55Wb+9kCsI\/AesbQNn8Fx7LDg3nFine4pBvEmO+ta2ngg0Ea+Hi5JTDUumSWtHEuT0\/20+3tMYN6ssRsrqqAYsk6RS\/htsXK\/ZlLtHysJZuMXMYFZAID9ifoL1TdCfaZOXQEJkGCpv6xoqaRA\/K66DcVqMoIgRHI6Q\/ThD+EGfLmMp934eMg2h2mEGRI1Y2M3uuOh552\/NUUyNA2nX4DFa1i5xjaSuspFemwJZIvpAE\/qhXNBMx9xuhlnD9IDLE12v\/\/Ukozi1vlpvVF04EETVUkEOuilBOhSBa9\/hrYwlv9L\/NJqJPq9rZgeL55AnnUe8fWer6M\/C3o+FVZWxijN7Eyv\/MfmhKIR7ZzJfJWc2v6+i+OBJn5P\/+MzQhAegfSxUGOXmZu9gEoWMNCLh\/nergEueNRuEI2GJtKBP+vQNdgatQWhtKzrHWGt\/UKF4FrotQMqbOLlsYfoRQhxOgG7m91NyW5vvMkWQjj7dENk\/Dvjf4yUXzcqjMefOVYczOaB4qM4dZATAo+cf2NmkNGBgVlMzuqHtgBFKAlHdh4XO7vg0N3OmmYx4MD7pfrK+YZZpZ6h5+d3h0XpR8NmKseZ1j+4tl0GUasCcD9HLISW3yP6NxvA6aHfZrxcSAEhHsuQ6HwlLPM2zh\/Utaca1q1sg5PiMCtsvuVTPtBw8lreyhhsxQ2+cooecgkCG2kJMypQXI2zCmO0zTwnAhUym0URMT5qlN7xvO1eWjsKNxHEIQ59zmvW9y+ttC78SS5v2kQu5qW5I+fjeYagILzBp6YXWjCBJaUmJkghyzHR4mCVmo8LeLAYRpksBYCM8\/um\/q3aSjwYA5IQqI082k96zErm8GEE54YfR4YVGF3yt4ecn7PNbTtFpCNAGaskSzK0dxGuZI3KZjdm\/rZb2MqUeX8C\/aOhEV8kpfWLFB+5xU+B3lWAAWxvzkuOF8FL5pd4Ed0Zu\/aYXNm8YAaraRvtq3ML5+NCAtb8zdYLBNBDUIqH0hojsCRTbY145dkYDhlm6qtgMPXWQZ7Xszxg+jVLJevCzN3xWe3rdjN\/brssFB0DeUxQnDat8O7LnrL7\/emWpNR65bbMKzgI7QWBpMz9qmIJYa\/M996N6FdNEbZ0SvUE5jJvGUX+2XHl2qZgovR\/qOlC8hrVkExyysq86tDk6WhXAGgxhacYmCb9lMbbcMaJPREgjA5KUxP3xpKOlf8X1zEeYqZEL9aIr1P+sgQBcyJ4JFGEKo9bvenchIu\/slSGn+IZ741\/IsGJ3XoMJgZbbWiLbtu68\/zhf\/tF+MlnUUHgmUw\/HFs4zF4J1bocBX9ll3KZjMCaMmMzhbbxnDwG\/atYbqXsJq9sHa26Ia3dyhdvu7oPp71vZP3BMHqi+kYA8QYs9\/ZQWMNdBH8dLaoGRyxRDaNxh5h35eaFY7rQVe1nmtMuIFnUheM5Y8xNcPEzejGj6tkEtiLrBd5f6uII9C6TSQlaw5AJ8eBCDrYgZal3XCJx63is9+bBOGFbcBOV\/nt3LpmHZfp1ZnMw647eBFM0+3lCQPNeNJqSZXwF\/q+Yc\/lX2DjA27IbTfcqDl+j9zh+dF2tFJaxVQG4zi0jGrdtD7p\/vX9tkCC3u+OcpaL00nlG+LAiVJIdTsmmTsPRC7gNRR9UxdOv2hHUrj9W9PFKP+BmJa10VYnC4Edok7HG9O+vAg3GpScBBG+bvKc985Cwo4oPfXkpXjb8uFi+Yfrr\/zT1CrhOyMNveO0kj3Nha5TburmYQE+hfYwdYkXqWggOVkgYCTAM\/9xE7WYD2yixVGQztnNqGYH+4rB0egtNM7FSRsf30RTeUT4HNkwqL9gFiFlgp12F1pJxmg\/e4kZgB9GQ83vkQQhJRW2dmM33KgJmdLiQJiIobxgsT2Ec3\/rvbOmubiv7\/dqzFalrmzUdvUWQemnbB6OIkvRvnRtrHGY9j9RpPJfGDgsvKcdPal1Q+sPuxeYmxnXbMUWo+7bi0C78wSUpEUVCW8fUqzt1Tj9ygSuKwyaHk9kdGqchGat71pYW5m+pGDHyWbW\/jjQ74tv1I7jYYIIw19goHWBA6BGol5oFAQkW9ak+gNYf5tS7iT8t0+K1e1NXKgcyZoHMbVHtCoDTgBTt7BWeKXLy5y4QzVGtsQTBtxDd4GGQjR3zEqXfPoXb0elSuGI44+a03NTTpLVo8Jo0umo2mWYwrDPfc0K6BisAcxP4cRECBmf3Fu+10B64x19gdGWLQ49IbXmdUzcYeHFz50bhK8XlQ1q\/tkAa5xG50hOIv81k\/Fh7Z7RzrGQFBwPX3x83XW0x4i19\/FuqGOpy2BNEJpZVuJojUSXysleet1u7+k2w0tMHxjJQ2SvNr9m9RcgtzjZYVda7ct1yiqGlmgu8Poj9oI9IOpyy72A2wmVDlFntLj+Mqm2p6\/qy1x2\/qWAFArSK\/YuBxeo+VKk0oFUPSFaOz4wehbSEeytsbj9QePNec7oM\/RSIUVK6rzycR9s7GZ+stcyTTfAXt7RezpE\/hUUQqnDUGQEURZDLYkEyQtDRRl4ElBGHVD9vn2JAeacTAv2XOBBGYrWa0v\/E95QdpCE16Y1xSNvI2L\/6sCscux6rYD4bAFZhSI2bn4o5W7tob6P7xHBe3O2gnr0akxq77k+5F\/KsINN0rpTwtFU1NZtjDBcoTvgiIrzcRiwY\/cq662n09obzUd6XYnmHBW5jrP8iykL3CSYmkX0AaU1Lqpq\/ax5IzVGhS9H5o4kCqauwQgRDY4fECyV58XRruvgEx6k2QcaGF9EQv+opmhvfQZIwTTd0bX9pMxF+AFJGLbQu0h1wqGt4tTqX1SSeDU5AVCUbXHvp6654+3TBcaLtWSU4m+oatrCcCYI29LeGPbN6BZ2SpIrbPITV+ca19W1BpYnqCZ8LZNyOn4QlfwKALibzkB2NI081xDqLWErm6HWuVwY4g9eOI\/qVyq0LYHjXQsFUaKpp8G9k88Amvc9K06xwwVRW+eFvviboOlqNqSg8IjtYluf4ewf2tboTycb0gxwj2mc1C8zEDWIPLwy9H5wOgtU8W1mmlAy6186LNS+0rPzV0fXaKBWovrGUL0uOMbyq0EKjNHq30jYXAbbt3I+ySHMOHJg17+nJwqwB1Oon7Y7OIx+u5nn24xvc9hjl7VxK66jrVGVV30e+S\/iwWRML4UNRGEO3Y\/FWKX+byAQjplXN9yDETDeTLigPV5PYb7c6ILstUraXVTPw9aei91\/EAHqpZd3LSR4vWH4c7\/blJUHYbQtuqW0bC05KijFbQ95mqj2LyLb76EC90K+jMix4iOFNM8rnGVj3\/QzCdrh7FtsU8GySq6lTdxwbMPeJzS6Tfc2lN\/ftwrwlBdV0b1aS6z9JnI1w4sSqwQVrvKHPreRIGsRwbDyk\/Rx7+H4adbdBZwiEd7tJrqGBUknvN\/zP1lwtSNgYbXp6W+kIsMOXPy9Y0D5Wp0xcU4RU+EtCoNjRZiRS7lScEm0CBOcY59pkmHWJXUcxtdA4NA6qZ\/ei88gs1kM3PGbanG2LzZAoqE4SALWn7axYOj\/o3LmplkhhUtr6Cb7LxIogjO4dqZwvHFqQXMp+SO6un2zg1UakpCKh\/ftE1om7f6w\/pEjkwluUb+Z8Z2lIiNugfe4H99zqeujUQ3kYPuGHn4\/Hg8zLuldevzXRI0FR7UD5Nx5xoHwqFA4NtqLUyIJTeLmyNliIighELT0cpqUlHmEXHpdhVkbYbGPJ\/XT3mbgBkKQkY3R95b6zguae8bVYJYn1rAAshW8Hy4GYMY3nSIdK1BZSAwXHnFLlEoGS2YcSum71sw0NBkW9smuPNS3VAygypqvaywo8mxnHAeT5zDg662Nw91mgx2msQB9+UiGiSiJDllxZGYU7fhNqzs+r3f5U4WTt1BCxt\/k40yGSkQi9AKJys6EqkjiS\/MroprBmfD0oLnSw2sSQLxvY1i2tBbr48m+KrILAksswuKSVReoFVK9xIH4VKK2rYa\/qppOUQNrvXec9V0wNrnl0L+0sQgB\/Qpct0M0GC46eOh2+zwq3xU7qOafj\/TynysoAFXPCQevOxwaqh6b4VbxGKZ5qneEuXNm9A5Db0pyGmwo2VuEir7TpAGTL8zFGh1ekW8UVHjGIER8RtkXFgTtD5xowvbOFiwgimkcgH16IvmVgprFLkGUl9qhu6ROoeTuSkn6TM\/UrmjR2Ii0y6ELaJqEP6TxIzakBwdVFi7WwBWZwjUvo7hJd1NiSrOf3axArjSEwLSOQw\/skQSM3Cs80ssRNJzhDz0awPUhtsgavWwpGElZRE8O5oCuGC\/gmAQD8bYs\/FazY8tYWbIHL7TDe5peaSWz\/WQWb1DmJYfcmR0WBkfjE13KA8WSNo6bm2e8uKD6C1AL5b6zZJbjdEWvNHdIPgKhN8MoMt+8pGY5OkiRomYt4VBCRWrKiAW3mjFVjAbJDGFrM0SeXp8dwhsAgKtE42jos2JIWeWvXZ0eYJZWOKzk1q5jDYZmZ5sNsoUEj\/Vm3Zjn2qMtKAn1o2uitc70jKa64zB\/J1ah3u3cqNjwaCM99Tb+6kzsLhD1zLeX4hEElrJ4mRutKnVbETKHtpwGEqvIS0hCMVEVOJRLQ7jLl+2zxIl7e56Jk7YcJK+GHRZy0TliFmI2lEBqvGsNrX637zy4tYLmz5vfr\/CSNNsJ+QO0jRWUnd28InNNpZ5ZVYkciKbuEsj9arjgN+ofis+GYCyPNL7cbZp9OQ+mslVNnZMDqEnPxw3gM308Fl5AGD4bCgYmxEG6fB7sZCKOrm0VHNugOKqQ9+zvjfKlLY7vi1Zvj3R6XdSnPg8yI4ldYTeATVrr86wKFfKuo6EaI7iTcQ9MffzTDl5DFzOxB7WHECEQu4pWEbGtxW7enii5G2M97b5URPAMYvc6\/RoXwhIvfdILWjZcZkxJGWM+QWZpMxUHph9PlcR0z1i0xjELsaVgjX62aA1q3RCZ9gmiRK5R0qTaqGvmyoyAcqBHu8hsRQCAWTfHdJDLF2roUEk1oCpM7jWJtMA\/pn4\/VlSWAkVmONv5Hqh2tKNhfrKMxyr3VrwIMo6+NWc5cRQCVRsIiEDVUp075+kiLjragx8Zsy0+uUcHszuIgVCCebWiSRwRCQXee65DgMKgXIUV09msof3AtMM5AMsChzTO7gU7ptY4LYto1eeA51EAdyl1Dfibme9rMfOdmc92gQt77NqObdJyZqqdarY6hUB2VLBhJETde2SnMc7Mtmi1KtmSE53SRH8PzI+JIaBHM+lQiLJdzGiTs055BytxENmgQ0H6\/7iw4T4g7PbZBSxN349cn3wdZc5ofBHhn0iiqcAZZ1tb3my1XzV3dVtV9S6fTucQ+V2+jSo0obqJ98\/juF1sLE5SxyXzvGE7jq92ERz2TFkRGLiXarkLqu3JpWYnKOQCkyQ70yIX3sCywc0X58bzAMAf7i9aYYbs\/Ais6vr\/gJ4Twrzk\/5FCqxSiNohUXkiu0wVnrk5RD2j8W8KphUxr9bpjjmjznjGrXHpZqW+ocJYX3SKQvK719+M0DkT5Al\/4MBVUSxuJGMrbrfbWEV8999saHonZ3pJqNGcNlkb6Guf\/hRJvd1xtLW3uJX95RxfWmT9OmRTRPgt3xDvqq5aZumcqCL+mdD3KAl6mlx2aI5gb1\/oaweYxMZQiE0\/sHES82psVLPcJb5b4h5D4spTIA1GsvX3+rAILXXNcuOU9V4QJNRaDdvF9DDIbfrle9Iu+KgRaWJusndv0LRq56gYpX04nds3QZcfLLHCpyjy5e\/nBDfTbdIYBayka9E0BJj7K4OEc\/MMgQxPvqobnwYTuDeLpQDiChA2+s+btFtC5rBA1G05ZfkdxRnKxDnKr4hCLhvtn\/rXf41MCz55JqIFHQQ8Uzu4xwI02Vq5y7c8lFgoCqk2cBSd0SyMHWOo\/wGXw1561xAWikuUf3CobrbDcY8Wyn2Js6BPT1d5Tvb6WZCMX8vbPaF4HoIx32+1PMrQ1xiV1qevaHhfZ+eoVXwyrRfiipDTuUF6pLgr0i5CGYDhT9wk\/xgLnlWCaigGBnmiqYLBc+74V5YMF5NiaR0h4ahlHF0JNmUFUwhKWpwI9G69okhHYbGrouEvelahilpIXGUi1nC1n2mijC1TUEIieSI8wNYAsnqbQKOM2iwxh8gDhGGLnOFSIhb+xxovtegSDElUt8nRV5zhXCn1dCUv9iKIJuCJGRRea6DNVtwLbOgkpJZ","iv":"475baeaa5edbd07a9d18953e65ed2f69","s":"84583d4c7049aef3"}
Share your thoughts. Click here