Retail
October 26, 2017
Brands across categories need to make better use of the unique properties of mobile. Image credit: L2
By Danny Parisi
While the vast majority of brands adapt desktop Web content for their mobile sites, only a small minority actually make use of unique mobile features such as application-linking or 360-degree product viewing.
{"ct":"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","iv":"d46304bf11553bf56980f5bc0cd023c5","s":"90177ad25d2608b1"}
Share your thoughts. Click here