Retail
October 26, 2017
Brands across categories need to make better use of the unique properties of mobile. Image credit: L2
By Danny Parisi
While the vast majority of brands adapt desktop Web content for their mobile sites, only a small minority actually make use of unique mobile features such as application-linking or 360-degree product viewing.
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","iv":"d44603645e9da3d78027705ceaf48d86","s":"23eddd55e2ac35bd"}
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