Retail
October 26, 2017
Brands across categories need to make better use of the unique properties of mobile. Image credit: L2
By Danny Parisi
While the vast majority of brands adapt desktop Web content for their mobile sites, only a small minority actually make use of unique mobile features such as application-linking or 360-degree product viewing.
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","iv":"b173576d1cb160bb53835b74185e6686","s":"d3f024e63e099590"}
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