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Retail

Brands failing to leverage mobile’s full potential: L2

October 26, 2017

Brands across categories need to make better use of the unique properties of mobile. Image credit: L2

 

By Danny Parisi

While the vast majority of brands adapt desktop Web content for their mobile sites, only a small minority actually make use of unique mobile features such as application-linking or 360-degree product viewing.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Lamborghini heads to French Alps for women-led driving series
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. Laura Burdese to succeed Bulgari CEO
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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