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Multichannel

Brands must accommodate drastic shifts in retail landscape

March 30, 2015

Mobile strategies can give brands an edge in a competitive market Mobile strategies can give brands an edge in a competitive market

 

By Kay Sorin

NEW YORK – Technology and the Internet have fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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