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Multichannel

Brands must accommodate drastic shifts in retail landscape

March 30, 2015

Mobile strategies can give brands an edge in a competitive market Mobile strategies can give brands an edge in a competitive market

 

By Kay Sorin

NEW YORK – Technology and the Internet have fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Burberry bans exotic skins
  6. Luxury Women to Watch 2017
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Lamborghini heads to French Alps for women-led driving series
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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