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Multichannel

Brands must accommodate drastic shifts in retail landscape

March 30, 2015

Mobile strategies can give brands an edge in a competitive market Mobile strategies can give brands an edge in a competitive market

 

By Kay Sorin

NEW YORK – Technology and the Internet have fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Saks Global files for Chapter 11 bankruptcy protection
  9. Richemont reports strong holiday quarter, sales up 11pc
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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