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Multichannel

Brands must accommodate drastic shifts in retail landscape

March 30, 2015

Mobile strategies can give brands an edge in a competitive market Mobile strategies can give brands an edge in a competitive market

 

By Kay Sorin

NEW YORK – Technology and the Internet have fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  2. Kering establishes two new internal divisions
  3. Louis Vuitton, Formula 1 kick off 2026 season
  4. Visa, Global Fashion Agenda start circular design competition for young designers
  5. Moncler returns to Rome for spring 2026
  6. ‘Art of the Desk’ centers new content from Montblanc
  7. Marchesi 1824 enters Harrods Chocolate Hall
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  9. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  10. Yearly sales drop 5pc at OTB Group
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