NEW YORK – Increased usage of technology should lead brands to shape the way that they handle, share and protect consumer data, especially with the emergence of consumers who want to know how their data is handled in digital channels, according to a study from McCann Worldwide released yesterday.
{"ct":"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","iv":"7b81fd5b8ac069221084d8b543158e5b","s":"354346e75d738b60"}