NEW YORK – A brand must organize, map and socialize a customer experience ecosystem to make consumers' journey as easy and enjoyable as possible, according to an expert at Forrester’s Customer Experience Forum 2011.
{"ct":"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","iv":"eb4ea3ba49f190a6421dabed2367418e","s":"fd5fb1c22e5bd1af"}