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Multichannel

Customer service ecosystem crucial for brand engagement: Forrester

June 23, 2011

Customer experience strategies are like an ecosystem

 

By Kayla Hutzler

NEW YORK –  A brand must organize, map and socialize a customer experience ecosystem to make consumers' journey as easy and enjoyable as possible, according to an expert at Forrester’s Customer Experience Forum 2011.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  3. Audemars Piguet brings AP House concept to Miami Beach
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  5. Louis Vuitton names second edition Watch Prize winner
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  7. Printemps New York celebrates first anniversary with LG
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