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Q&A

Brands must target digital strategies to local culture in Japan

March 2, 2015

Tokyo, Japan Tokyo, Japan

 

By Kay Sorin

L2’s recent report on the Japanese and South Korean luxury markets emphasizes the need for brands to use digital strategies and local platforms to appeal to consumers.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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