Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
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","iv":"3f68b507385a9eb047509b96daaaaf50","s":"f8f49b5ad70e2327"}