Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
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","iv":"9b5e5780bfa2b42f7a16c8f06e953596","s":"1b001e0549628e3e"}