Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?
Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.
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","iv":"0f203ec8be704f766fb129f646297752","s":"1215ddd846b20f3f"}