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Brands need to look past email for successful summer promotions: expert

June 15, 2011

 

By Rachel Lamb

lanvin-email-185Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it’s working?

Email is a tried-and-tested marketing strategy for retailers attempting to move their summer products. But because of the low response rate, brands have no way of knowing if the message is getting across to customers.

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