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Dec. 22, 2025
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Financial services

Brands should tap into history to reach millennial audience

May 8, 2017

Lanvin fall/winter 2014 campaign; multigenerational marketing offers luxury brands an opportunity to expand their audience

 

By Sarah Jones

NEW YORK – Rather than needing to change their story to appeal to younger generations, luxury brands should find the parts of their unique narrative that will resonate with consumers today, according to the founder of family biography service Bind These Words.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Sephora introduces new concept for SEPHORiA 2026
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