Luxury Daily
The authority in luxury news.
Dec. 20, 2025
  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Dior builds five-story statement flagship in Beijing
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Financial services

Brands should tap into history to reach millennial audience

May 8, 2017

Lanvin fall/winter 2014 campaign; multigenerational marketing offers luxury brands an opportunity to expand their audience

 

By Sarah Jones

NEW YORK – Rather than needing to change their story to appeal to younger generations, luxury brands should find the parts of their unique narrative that will resonate with consumers today, according to the founder of family biography service Bind These Words.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Louis Vuitton introduces Visionary Journeys Seoul
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Dior builds five-story statement flagship in Beijing
VIDEOS
More Videos

MORE IN Financial services
Chase opens new Sapphire Lounge in Las Vegas
American Express rolls out experiential series at F1 Las Vegas Grand Prix
59pc of entrepreneurs diversifying wealth abroad: HSBC
J.P. Morgan Private Bank grants access to new lifestyle services
New experiences await Amex cardholders at US Open 2025
Citi introduces luxury-focused Strata Elite Card



RECENT ARTICLES
Exclusive Resorts purchases Inspirato for $59M
Louis Vuitton introduces Visionary Journeys Seoul
Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
Kering to acquire jewelry manufacturer Raselli Franco Group
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’