Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"ad0d1c593478dada702a0def2f88fc0e","s":"e14e93c3f09a384f"}
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