Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"ab81233ea9598ad7cb0dcab30b9ce0d9","s":"06a8259e14d14889"}
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