Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"ef4567559180dbcaa63ef2278052360b","s":"e67b49896a3d64be"}
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