Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"8dc9afa26cc9975c0794d6d19998da99","s":"889e6bcace54cc26"}
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