Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
{"ct":"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","iv":"11d45171148ecb7f3e64473c692da07e","s":"40508145263066fb"}
Share your thoughts. Click here