Research
May 4, 2015
Ralph Lauren's Sāo Paulo flagship
By Sarah Jones
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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","iv":"91263460050da4ec31111bd4d8476bbd","s":"d929c8b5a0b6afbc"}
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