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Dec. 8, 2019
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Arts and entertainment

Britain’s Selfridges becomes first department store to open permanent movie theater

November 21, 2019

Cinema at Selfridges: Will it play well with customers? Image courtesy of Selfridges. Photo: Matt Writtle/Selfridges, copyright Matt Writtle 2019 Cinema at Selfridges: Will it play well with customers? Image courtesy of Selfridges. Photo: Matt Writtle/Selfridges, copyright Matt Writtle 2019

 

By Staff reports

Britain’s Selfridges has become the first department store in the world to open a permanent cinema on its premises in a move that seeks to increase the experiential involvement of its brand with shoppers.

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  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Altiant's Meryam Schneider: Luxury Woman to Watch 2020
  6. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  7. Current retail technology and consumer behavior not yet in sync: report
  8. Travel advisors are hottest new thing that never went away
  9. Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter
  10. Forrester Research: 2020 marketing trends
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