Multichannel
November 2, 2010
By Peter Finocchiaro
Italian designer Bulgari is raising awareness of its Bulgari Man fragrance line by engaging consumers with a branded game available on a PC and mobile-optimized Web site as well as an iPhone application.
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","iv":"d3c41e5c1f7b4ebd15611f10c245d121","s":"137df33351318685"}
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