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Out of home

Burberry pushes menswear via New York out-of-home ads

May 2, 2012

 

By Tricia Carr

British fashion label Burberry is reaching commuters and tourists at New York’s iconic Grand Central Terminal by placing out-of-home advertisements inside the train station that show a look from its spring/summer 2012 menswear collection.

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  1. 89pc of millennial women prioritize authenticity in luxury goods
  2. Dior, Sephora get brand love boost from millennials
  3. How can luxury brands tap into the back-to-school season?
  4. Register now for the Women in Luxury conference, New York, Tuesday, Sept. 26
  5. Rosewood weaves together different lifestyles for latest campaign
  6. Vogue provides insider access in 360-degree supermodel series
  7. 3 takeaways from the Tiffany verdict against Costco in misuse of marks
  8. 8 high-end shopping malls sought out by luxury brands in China
  9. Galeries Lafayette, Aston Martin, Accor and Chinese ecommerce - News briefs
  10. Chinese influencers have evolved from content creators to ecommerce vehicles
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