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Fragrance and personal care

Burberry takes to the coast for scenic fragrance campaign

April 9, 2018

Burberry's Mr. Burberry fragrance debuted in 2016. Image credit: Burberry

 

By Danny Parisi

British fashion house Burberry is taking customers to the scenic Kent Coast of England in a new campaign for its Mr. Burberry fragrance.

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  1. Current retail technology and consumer behavior not yet in sync: report
  2. Coastal, urban communities "most loved" neighborhoods: report
  3. How competitive brands can work profitably together
  4. Madison Avenue focuses on tradition for Chinese New Year celebration
  5. On-demand snow removal app targets affluents in winter wonderlands
  6. JennAir turns to midcentury festival in modernization move
  7. Luxury Daily will not publish on Monday, Feb. 18
  8. Segmenting millennials allows for more appropriate marketing strategies
  9. Jacob & Co. taps Donnie Yen as brand ambassador
  10. Register now: Women in Luxury conference New York, May 9
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