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July 8, 2020
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Fragrance and personal care

Burberry takes to the coast for scenic fragrance campaign

April 9, 2018

Burberry's Mr. Burberry fragrance debuted in 2016. Image credit: Burberry

 

By Danny Parisi

British fashion house Burberry is taking customers to the scenic Kent Coast of England in a new campaign for its Mr. Burberry fragrance.

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  1. CMOs remain optimistic about post-COVID-19 marketing budgets
  2. Day's wrap: Small Luxury Hotels of the World, Rolls-Royce, EY and Dior
  3. 5 consumer segments will shape demand post-pandemic, with shift in values: EY
  4. 21st century philanthropy is about what you are willing to give up: Ford Foundation's Darren Walker
  5. Luxury travel will return later this year: study
  6. US luxury is well positioned to recover post-crisis: Coresight
  7. Why beauty bricks-and-mortar is thriving in China
  8. Walpole chief executive’s report outlines strides made by British luxury
  9. Louis Vuitton is top-ranking luxury brand for brand value
  10. Small Luxury Hotels of the World, Rolls-Royce, EY and Dior
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