Luxury Daily
World’s leading luxury business publication
Dec. 16, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Prada character pulled after accusations of racism
  3. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  4. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  5. Cities of luxury: Tokyo – Luxury Memo special report
  6. Rimowa puts brand's heritage into print
  7. Chinese travelers want personalized service, embracing experiential: report
  8. Highest-income travelers demand "once-in-a-lifetime" experiences: report
  9. DFS Group tells personal stories to spur loyalty program enrollment
  10. Beacons will conquer travel marketing in 2015 despite privacy concerns
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Burberry takes to the coast for scenic fragrance campaign

April 9, 2018

Burberry's Mr. Burberry fragrance debuted in 2016. Image credit: Burberry

 

By Danny Parisi

British fashion house Burberry is taking customers to the scenic Kent Coast of England in a new campaign for its Mr. Burberry fragrance.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Prada character pulled after accusations of racism
  3. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  4. Day's wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
  5. Cities of luxury: Tokyo – Luxury Memo special report
  6. Rimowa puts brand's heritage into print
  7. Chinese travelers want personalized service, embracing experiential: report
  8. Highest-income travelers demand "once-in-a-lifetime" experiences: report
  9. DFS Group tells personal stories to spur loyalty program enrollment
  10. Beacons will conquer travel marketing in 2015 despite privacy concerns
VIDEOS
More Videos

MORE IN Fragrance and personal care
Gucci collaborates with beauty platform for multimedia fragrance launch
Versace interprets men’s fragrance with sensual visuals
Chanel celebrates the holidays with a red tint
Luxury brands need to capitalize on growth in men’s makeup
Cities of luxury: Tokyo – Luxury Memo special report
Dior explores new world in animated holiday film



RECENT ARTICLES
Day’s wrap: LVMH, Prada, Marc Jacobs, Kering, Pernod Ricard and Gucci
Kering adds new leadership to board as vice-chair exits
Pernod Ricard faces pressure from activist investor

Marc Jacobs turns smartphones into film cameras with Kodak app
LVMH acquires Belmond in $2.6B deal
Gucci collaborates with beauty platform for multimedia fragrance launch