Marketing
April 9, 2018
Brands such as Lincoln and Apple use emotion well in their advertising. Image credit: Lincoln
By Danny Parisi
NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.
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","iv":"08e847be0c3fe8fbf10b3196de812a80","s":"4bc66d56eb10bcfb"}
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