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Retail

Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B

November 14, 2019

Partnering with Tencent allows Britain's Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry Partnering with Tencent allows Britain's Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry

 

By Staff reports

British fashion giant Burberry and Chinese platform Tencent have partnered to develop social retail in China to support the store shopping experience.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. LVMH Watch Week 2026 comes to Milan
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Top luxury campaigns of 2025: LVMH, F1
  7. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  8. Louis Vuitton debuts new menswear collection featuring BTS
  9. GQ Bar Bodrum opens on the Mediterranean coast
  10. Louis Vuitton celebrates art of living in Fontainebleau
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