Retail
November 14, 2019
Partnering with Tencent allows Britain's Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry
By Staff reports
British fashion giant Burberry and Chinese platform Tencent have partnered to develop social retail in China to support the store shopping experience.
{"ct":"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","iv":"ff0283acd2676834b011c5da52daa578","s":"ea40854caf2cb546"}
Share your thoughts. Click here