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Retail

Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B

November 14, 2019

Partnering with Tencent allows Britain's Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry Partnering with Tencent allows Britain's Burberry to tap into the quickly growing social-retailing phenomenon in China. Image courtesy of Burberry

 

By Staff reports

British fashion giant Burberry and Chinese platform Tencent have partnered to develop social retail in China to support the store shopping experience.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
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  3. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
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  5. Kering Eyewear acquires Italian manufacturer Lenti
  6. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  7. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
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