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Dec. 18, 2025
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Print

Cadillac targets thought leaders with W, Vanity Fair print ad buys

January 4, 2011

Cadillac print ad

 

By Peter Finocchiaro

General Motors' Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Dior builds five-story statement flagship in Beijing
  9. US lowers tariff on Swiss imports to 15pc
  10. Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
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