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Radio

Cadillac uses radio to promote Justin Bieber-influenced charity sponsorship

April 27, 2011

Cadillac beliebs

 

By Rachel Lamb

General Motors Co.’s Cadillac is using teen pop sensation Justin Bieber in a partnership with Sony Music to raise awareness and funds for Cure Duchenne via radio advertising.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Longines announces latest Ambassador of Elegance
  10. Dolce & Gabbana introduces advent calendar this season
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