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Cartier North America CEO stresses importance of carefully curated digital presence

November 8, 2013

 

By Sarah Jones

NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.

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  1. Diane von Furstenberg named Icon in The Time 100
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  5. Versace recruits American actor Channing Tatum for Eros campaign
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