NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.
{"ct":"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","iv":"ee3cce89a3dea4bb7f75c67032dc805b","s":"223072716854b3ae"}