Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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ol8gEscgSvAgciyQ+FkkY0Rg\/NvTTtFuMfXSe\/\/LAFlHnToQ8VPDxTLPIuZu8oy1hBjXzeZtYKYv0kd5hTxx0Y0inLH4MssVHnbyuakphvmKge4\/fUYfckNU2Hz46ZyL56jtjikw+EzIBCi3yDjZwAs80sgysSoVWSdey9hqV+T7Tby1VoACAmjVK+rDpjpbTSQN2vv+Kk6XToIn1vJflfc7hsoVgtAvWj9JF8n21xkLXJML4=","iv":"6a6b5b54d687409bdebc48b982e0a96c","s":"89fa953f17a5a5a2"}
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