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Multichannel

Cartier extends L’Odyssée campaign through multichannel efforts

March 19, 2012

 

By Tricia Carr

French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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