Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"c84e871b6ebca2762a7934f272a0166c","s":"8d622d9d6a1a7bd5"}
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