Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"cdfc332dac051b76f74e46d4ff4abc6b","s":"1530c4a2e0cbc8f8"}
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