Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"eae58a0881768be180b335f974407177","s":"e31f1c10f3b18da3"}
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