Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
{"ct":"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","iv":"c26f7d36f2f790e8187c9687f226fcad","s":"c0a45c2439fa7e57"}
Share your thoughts. Click here