Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"c05c714b89c04470c417dc5bed99e7a2","s":"d5b52b7eb572b647"}
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