Multichannel
March 19, 2012
By Tricia Carr
French jeweler Cartier’s latest branding venture involves sharing its new short film "L'Odyssée de Cartier" via the brand’s Web site, television advertisements and multiple digital channels to give luxury consumers a look at the history behind its products.
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","iv":"e4c77ba867d996a991a363341cda9bc3","s":"802dff794b9e74c5"}
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