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Multichannel

Cartier is 2012 Luxury Marketer of the Year

January 2, 2013

 

By Tricia Carr

Cartier is Luxury Daily's 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand's world.

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  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Presentation decks and agenda for Luxury FirstLook Jan. 15
  3. Have luxury brands learned their lessons about Chinese New Year campaigns?
  4. Day's wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
  5. Cannabis: Making a case for luxury to dive in
  6. Dior goes for gold with flashy J'adore campaign
  7. Top 10 global consumer trends for 2020: Euromonitor
  8. Travel advisors are hottest new thing that never went away
  9. Past year in luxury was more evolution than revolution: BCG exec
  10. Chanel weaves lunar narrative around fine jewelry lines
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