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Multichannel

Cartier is 2012 Luxury Marketer of the Year

January 2, 2013

 

By Tricia Carr

Cartier is Luxury Daily's 2012 Luxury Marketer of the Year for the use of long-term, multichannel campaigns that keep up its mystique in the eyes of truly affluent consumers and lure those who aspire to be part of the brand's world.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Dior reinvigorates Miss Dior with latest floral romance
  3. Day’s wrap: LVMH, Bentley, Tapestry, Vestiaire Collective and Sotheby's
  4. Pandemic showed us where we could improve: Hugo Boss COO
  5. Burberry takes its monogram to the great outdoors
  6. Social commerce thrives with AR, personalization
  7. Louis XIII gets a taste of gamification with immersive experience
  8. Heightened interest in skincare will last: Bazaarvoice
  9. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  10. Kering says farewell to fur
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