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April 11, 2026
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Jewelry

Cartier tells product narrative through brand ambassador perspective

August 13, 2024

Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for a marketing series that links its goods to the City of Light. Image credit: Cartier Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for an ad linking its goods to the City of Light. Image credit: Cartier

 

By Emily Iris Degn

French jewelry maison Cartier is contextualizing its creations in a Parisian setting.

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  1. Louis Vuitton announces Regeneration 2030
  2. Cartier, The King’s Foundation create fellowship for fine watchmakers
  3. De Beers supports Desert Diamonds with bridal addition
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  6. American Express cardmember spend up 25pc with improved customer experience
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Schiaparelli begins Harrods takeover
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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