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Feb. 8, 2026
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Jewelry

Cartier tells product narrative through brand ambassador perspective

August 13, 2024

Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for a marketing series that links its goods to the City of Light. Image credit: Cartier Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for an ad linking its goods to the City of Light. Image credit: Cartier

 

By Emily Iris Degn

French jewelry maison Cartier is contextualizing its creations in a Parisian setting.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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