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Case studies

Case study – Porsche Boxster Spyder

January 7, 2011

 

By Rachel Lamb

porscheboxsterspyder185Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.

Brand

Porsche Boxster Spyder

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
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