Case studies
January 7, 2011
By Rachel Lamb
Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.
Brand
Porsche Boxster Spyder
{"ct":"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","iv":"ef34849a79454c419e808daca7289118","s":"51294b22f257f9e8"}
Share your thoughts. Click here