Advertising

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Lexus teams with Mark Ronson for music-making ad campaign

May 22, 2017

Dior exudes female confidence in fall 2017 film

May 22, 2017

Four Seasons celebrates Global Wellness Day with worldwide events

May 19, 2017

Personalization within advertising is vital: BCG

May 19, 2017

La Perla explores Pop art garden for pre-fall 2017

May 18, 2017

Bally recruits Instagram influencers to promote New York flagship

May 18, 2017

Mulberry short film celebrates the brand’s signature color

May 18, 2017

Ralph Lauren names Patrice Louvet as new CEO

May 17, 2017

Latest episode of Inside Chanel focuses on quest for freedom

May 17, 2017

Gucci’s pre-fall menswear campaign travels to Rome’s distant past

May 16, 2017

Despite stock valuation problems, luxury marketers should not forego Snapchat

May 12, 2017

BMW positions 8 Series Coupe as embodiment of luxury ideals

May 12, 2017

Veuve Clicquot recounts label’s history in display of visual innovation

May 11, 2017

BMW highlights exclusivity with campaign highlighting how its cars are “too much”

May 11, 2017

China’s “Kim Kardashian” sparks controversy as Dior’s new brand ambassador

May 9, 2017

Hilton & Hyland takes provocative approach to Beverly Hills listing

May 8, 2017

Lexus challenges movie fans through quality audio

May 8, 2017

Millennials are open to luxury, but require new tactics to be convinced

May 4, 2017

Safilo partners with Marie Claire for second installment of #GetFramed campaign

May 3, 2017

Barneys pairs Bourgeois’ sculpture art with Comme des Garçons windows

May 3, 2017

Prada invites viewers inside a home in intimate vignette

May 3, 2017