Opinion

Optimizing mobile advertising on dimensions that really matter

October 13, 2014

What luxury brands can learn from fashion innovator Stitch Fix

October 13, 2014

Fragrance campaigns will falter if brands skimp on quality juice

October 10, 2014

Retailers settling into analysis paralysis over mobile commerce progress

October 10, 2014

Setting long-term customer relationships via in-store service

October 9, 2014

Cracking the mobile utility code: Lessons marketers can learn from my annual holiday

October 8, 2014

Building trust in online luxury consignment leads to loyalty

October 7, 2014

Uncovering archetypal patterns in the customer’s story

October 7, 2014

Ad buyer’s guide to mobile programmatic

October 7, 2014

Measuring the quality of mobile campaigns and user engagement

October 6, 2014

Ford borrows a better idea to get closer to customers

October 2, 2014

Changing the relationship between brands and law firms

October 1, 2014

Building long-term sustainable revenue from audiences

October 1, 2014

What can the Wolf of Wall Street teach us about mobile marketing?

September 30, 2014

Personalization: Tailoring the luxury experience without the pitfalls

September 29, 2014

Jardin de Diamants offers transparent view of tight-knit diamond industry

September 26, 2014

Rise of the enterprise mobile event app

September 26, 2014

Heritage brand architecture: Using passion for authenticity to create emerging brands

September 26, 2014

Brands and consumers cannot be friends

September 24, 2014

Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising

September 23, 2014

Top 5 brand moments from last week

September 22, 2014