- No categories
With the debate between the HTML5 and native app methodologies raging across the mobile and marketer communities, you might be left wondering whether there is a middle ground.
How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?
From multimedia capabilities such as video to touch-based interactions including tap, swipe and drag, mobile provides a fresh palette with which to capture and keep your audience’s attention.
There is a recurring list of misconceptions when using social media in business. These mistakes hinder an organization’s ability to maximize the use of social media while mitigating risk.
If you do not provide your mobile applications in other languages, you risk potentially missing out on valuable commerce opportunities.
At least 20 percent of the digital traffic is mobile, and some brands are seeing even higher proportions of mobile traffic today.
This is what is behind apps’ current dominance: the mountains of useless apps are kept aloft by a solid base of the how-did-we-ever-get-along-without-them apps that came before.
Understanding the difference between aspirational marketing and marketing to affluent customers can affect your media buy, placement strategy, creative execution and messaging.
By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.
With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance.
With the emergence of new MMS-based platforms, we need to be embracing the technology as the best choice for direct messaging in the mobile space.
The fourth quarter of the calendar year has always been a busy time for advertising. With Halloween, Thanksgiving, Christmas and the New Year all in Q4, it is no wonder why this quarter has always seen the busiest advertising activity of the year.
What constitutes a positive in-app experience? And, more importantly, how do you monetize future mobile engagement opportunities?
Consumers are increasingly spending more time on mobile, using smartphones to gain product information, find stores and interact with the brand once in the door.
Retailers despise showrooming because they are assuming all the risk by stocking products and gaining none of the benefit of the sale, which is lost to a lower-priced, online-only seller or a competitor.
There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.
One of the mobile user’s primary goals is to get information as quickly as possible while completing online tasks on the go.
With so many getting so down on the future of mobile advertising, the time is ripe for the optimistic among us.
Pre-sale, purchase and aftercare are the new holy trinity of the luxury retail experience, and the brands that activate this will see results.
Responsive Web design is a powerful and flexible approach that is being used by organizations of all shapes and sizes to address a critical need.
The entire retail ecosystem is converging because consumer buying habits are becoming conditioned around mobile commerce and smartphones.
