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Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?
Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.
In mobile advertising today, value has to flow three ways: between publishers, users and advertisers. Giving better value, not buying better space, is where advertisers need to focus.
When laptop, smartphone and tablet are all disconnected devices, will reach be counted as three people or one person?
For the past few years, each year has been heralded as “the year for mobile payments.” Yet, for a variety of reasons, the uptake of mobile commerce has been slower than expected.
We have been reading about location-targeted mobile marketing for a few years now. We all have a top-level understanding: “I can serve ads to phones based on their location!” But do you really understand the details?
There is no doubt that hyperlocal mobile targeting is an effective and powerful method of pinpointing the “where” and reaching mobile consumers.
Before you allocate significant resources on a mobile campaign, your organization must first address how mobility integrates into your product or service offering.
The mobile device industry is becoming more distorted with hardware manufacturers adapting device design and functionality to cater for the different scenario types.
A recent study by management consultancy McKinsey & Co. and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking to pick up a bargain.
For many consumers, mobile devices are the last fortress of privacy – the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.
Pointing to the large number of viewers via television, PCs and mobile devices, NBC considers Olympics critics the loud minority. Count me in the unhappy camp.
By 2013, more people will be searching the Web on their mobile phones than on a desktop or laptop.
As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.
Marketers are ignoring the fact that their customers are using smartphones for business. The good news is that they do not have to squander this opportunity.
We are rapidly approaching the point where everybody is talking about mobile, but apart from the hype, do retailers really know what to do and or how to get started on mobile to boost sales?
When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.
When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.
We think that forming an industry alliance to replace UDID is an unnecessary affront to the professionalism of Apple.
We have all been there. It is that moment while you are out to dinner and you realize that you forgot your phone at home. How many calls will I miss? Text messages? Emails?
