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Facebook’s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating.
Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.
Some have postulated that mobile will mean the demise of plastic payment cards and the crushing, final blow to cash. Are they right?
The hopes and enthusiasm once felt for the PC as it permeated workplaces and homes mirror today’s hopes and enthusiasms for the mobile device as it effectively distributes computer power to the next level of masses.
The effectiveness of brands’ mobile campaigns depends on successfully doing something many of them may not be doing: applying online lessons learned to the mobile medium.
Money management is an austere business, especially the high-net-worth brand. High-net-worth – or HNW – managers cater to an identical clientele as luxury conglomerates PPR, Richemont and LVMH, but have failed to emulate those companies and their marketing tactics.
BlackBerry may have been sold to the world as the first mobile messaging device that could link to business email servers. But that distinction is now meaningless as Android and iPhone dominate.
The ping of an email arriving in an inbox does not excite many anymore. In fact, often it has the opposite effect.
Fueling the Internet’s next evolution, mobile devices are solidifying the new retail experience from bricks-and-mortar to the ease of click-to-order.
Today’s world has changed tremendously and the ability to monetize mobile interactions, especially mobile photo capture, has reached its tipping point.
Exploring a potential way back to dominance for the BlackBerry through increased digital advertising revenues.
The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.
Mobile-enabled customers behave differently than the traditional consumer. Most notably is the velocity at which they conduct consumer research and make their purchases.
Too frequently, brand marketers work entirely in silos – one silo includes mobile marketing and advertising, and the other has customer acquisition and retention.
In just one decade, the world shifted from a largely newspaper-driven and landline-based wired culture into one where even TV’s 24-hour news cycle pioneered by CNN already seems antiquated.
For the record, I do not think that sharing location in exchange for a benefit such as finding my friends or getting a discount is too “creepy” or privacy-intrusive.
You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free.
As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?
Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
The question is not for which smartphones you will build an application, but which mobile technology works best for your app and users.
Meta-luxury observes the rise of a paradigm of “luxury beyond luxury,” founded on the principles of knowledge, purpose and timelessness. The authors examine what is at the heart of meta-luxury and its implications for brand and business management.
