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I don’t know how many Craftsman hammers are sold annually, but I guess the number is at least in the hundreds of thousands. What does it know about these hammers sold? Next to nothing, I bet.
Creating an app is a great way to get your brand in front of mobile users, but only if it creates a positive user experience for those who download it.
Branded apps often are created in a me-too fashion without a clear understanding of what makes for a great app that will accomplish the goals that the marketer set at the start.
It has only been a few short weeks since you have brought home your twinkling little wonder and already it is doing things – great things – that surprise you.
What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today’s consumers.
By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.
It is clear that QR codes have their place. Like any marketing channel, they are not a sure way to reach every single person.
An insight into the key issues with tracking cookies on the Apple iOS platform as more consumers migrate to a mobile-first lifestyle.
SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.
What a difference an economic cycle makes. As luxury fashion springs back to life following the recession, the profile of the luxury consumer has changed in surprising ways, and luxury retailers are taking notice.
Building a successful app is no easy task. In a mobile-oriented world, marketers need to anticipate what consumers want before they are even aware of their needs.
Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.
The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.
When we are mobile we multitask and multi-slice throughout the day. Mobile Web usage is part of our daily routine and has raised our expectations to include immediate access to information wherever we go.
For a growing number of organizations, mobile CRM is no longer a luxury. Today, it is a critical requirement for engaging in high-value prospect and customer interactions outside the office.
By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.
We have reached a point where most brands have a mobile Web presence. In many cases, however, it remains a one-off, rudimentary experience built to operate on all devices.
Executives from the mobile commerce industry took the stage at eTailWest during a March 1panel presentation titled, “A 360-degree comprehensive plan to increase sales from your mobile strategy” in Palm Springs, CA.
It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.
Unlike any other marketing tactic, mobile has the unique opportunity to severely disrupt the retail channel in the coming months.
It makes no sense to spend $1 million-plus hosting a site for your desktop users and then investing in a smaller scale third-party hosting service for your mobile users.
