- No categories
The majority of Facebook’s mobile users are from developed nations and come through a smartphone application ecosystem, which is a hugely important sector for marketers and brands to target.
There are many ways that weak research, combined with poor analysis, can lead to bad conclusions.
It is not surprising that Australians spend the majority of their time outside and opt to surf the Web via their mobile devices rather than run back to their desktops.
A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy.
Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.
As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices – in particular, tablets – their shopping habits are adapting.
It is strange that app builders spend all of this time creating great experiences once I open the app, but ignore the opportunity to communicate.
Not only does voice-activated search unencumber users from crowded screens, but it disintermediates information from the process of retrieving it, thus providing search results that are more relevant and useful.
You have built an eye-catching mobile ad, and your target user has clicked on it. Everything is going according to plan. But what happens next?
Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.
A dear mentor of mine, Neiman Marcus cofounder Stanley Marcus (“Mr. Stanley,” he was called in Dallas), defined luxury as “the best that the mind of man can imagine and the hand of man create.”
For mobile commerce to truly take off, the benefits of buying on a mobile device have to outweigh the associated challenges and risks.
Consumers evaluate brands based on their overall experience, rather than differentiating online from offline.
Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”
Shoppers are natively an impulse consumer. At home they may write out lengthy shopping lists and do hours of research on products, but in the store, 80 percent of their basket is full of products bought on pure impulse.
Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.
Developing a mobile Web site and mobile application can cost around $30,000, let alone the exhaustive man hours it takes to vet ad networks and find the right partner.
Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.
Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.
At this time of year, the media is inundated with trend forecasts and predictions from marketing and research agencies, consultants and pundits of all types. These predictions are often based on anecdotal research, old data or large changes in very small numbers.
Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.
