- No categories
How to make the retailer’s site friendly to mobile users as more interactions and transactions migrate to mobile sites and applications?
Developing apps for mobile is different than the Web. While the reason for creating them may be similar, before you engage in a mobile project, you need to ask key questions.
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest.
Over the last 10 years as a mobile executive in Australia and the United States I have seen every possible success and failure in mobile first hand.
One effective way for brands to instantaneously communicate with consumers is by introducing mobile bar codes into their marketing campaigns as a direct response mechanism.
Globally, brands and advertisers have woken up to the significance of the mobile medium and are now looking to actively engage with audiences via this direct route.
By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.
HTML5 essentially makes the juicy, interactive features that made Flash so attractive – video, audio, animation – now achievable within the browser, no downloads or plug-ins required.
The process of determining how best to use QR technology as an in-store merchandising tool is proving to be a challenging one for many apparel retailers.
With an invitation from French President Nicolas Sarkozy, I recently attended the e-G8 Forum in Paris.
Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.
New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments.
Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.
A couple of months ago I was developing a mobile site for the No. 4 retailer, trying to create a way for users to pick many objects and extra functionality without forcing a page load.
Whether you are a seasoned mobile marketer or just getting your feet wet in the mobile space, the issue of ROI is always top of mind. Yet when it comes to ROI, there are no standards.
While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.
Some luxury brand hotels are doing away with the fancy freebies – amenities such as shampoos, lotions, soaps – and replacing them with more “enhanced” service in the form of personalized greetings. Whatever that is, anyway…
How can retailers step up their game to take advantage of consumers’ desire for information instead of losing customers because of it?
How can we increase the chances of genius and separate the mobile hype from the very real need to engage our current and potential customers wherever and whenever they choose?
Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.
