- No categories
Apple is doing more than partnering with other brands to solidify its position as a luxury brand itself. Its hiring of Burberry CEO Angela Ahrendts is widely seen as indicative of Apple’s interest in luxury marketing.
Examples of how retailers can better engage with customers and prospects via augmented reality.
Until now, it has been up to consumers to locate the information they need or want on their mobile devices. In 2014, this will change.
The foundation of a great luxury retail organization is the quality of the components used to create its products.
Is Facebook’s recent shift from engagement and affinity ads to performance-based social ads bad for the social network?
Today’s luxury market is dominated by cash over credit, quality over quantity, experiences over possessions, happiness over power, distinction over popularity, planning over impulse and fun over status.
Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.
When Cisco CEO John Chambers took the stage at CES in Las Vegas this month and announced that there was a difference between the Internet of Things (IOT) and the Internet of Everything (IOE), many cried “semantics.”
I have spent nearly two decades on the agency and brand side of the advertising ecosystem, and although I recently joined ad tech myself, I still think like a buyer and I am frustrated.
A defining quality of most luxury brands is that they have stood the test of time. However, the emergence of digital technology has changed the way that consumers interact.
If behavioral patterns on mobile have taught us anything, it is this: After typing in a search on a smartphone, consumers want to act fast and buy now.
In 2014, consumers will continue to see personalization in mobile as marketers invest in branded applications and geo-fencing.
If 2013 is when native advertising made its introductions, 2014 is when it raises the stakes. Here are six trends showing why advertisers and publishers need to get serious about native ads in the next year.
At Interbrand’s recent “True Stories Sustainability Conference” in New York, I was inspired by some of the great work shared by the companies that included Unilever and Patagonia.
Mobile as a platform has inherent advantages such as geo-location capabilities that can offer advertisers valuable insight into shopping habits and consumer behavior, data that can be used to fuel future campaigns.
What might be more terrifying than not keeping up with the latest and greatest mobile technology is not knowing how to measure and analyze the data gathered through marketers’ efforts.
Local mobile advertising is one of the most effective marketing investments for growing businesses, but just how effective?
It is that time of the year again. Last year was incredible for mobile and, if anything, 2014 is shaping up to be even more momentous and exciting.
SMS can be the boring three-pack of cotton knee-highs, plopped loosely in an indistinguishable bin which people barely take notice.
To know they have created successful, effective campaigns that enhance the bottom line, brands must use mobile advertising that is measureable. This is not negotiable.
For me, my device is my first screen, for some others, a mobile device might be the only screen. So what does this mean for advertisers looking to reach my peers and I? Does the idea of cross-screen media plans disappear?
