- No categories
Innovation flourishes in a competitive atmosphere. Money and resources alone do not translate into guaranteed success or market dominance. Just look at Apple’s recent failed in-store launch of iBeacon-aware messaging.
Once we embrace the idea that the basic premise of the store layout – with checkout at “the front” – is not necessary, we could very well be looking at an entirely new experience for shopping.
As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market.
Who is the shopper that retailers should keep in mind as they plan for and implement a mobile commerce solution?
As geo-location technologies continue to evolve, it is important for regulators, marketers and mobile users to understand several key facts about BLE beacon technology.
In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.
In the race to be first to market, is it a possibility that we are simply sprinting on a treadmill?
You have seen the stats: 78 percent of shoppers already use their smartphones in bricks-and-mortar stores, according to Google. Half of shoppers have also approached the checkout stand with coupons on the screens of their mobile devices.
This holiday season saw retailers accelerate the instrumentation of bricks-and-mortar stores to create interactive shopping experiences, which is a lot like their online counterparts.
Look around you: The consumer packaged goods arms race is on. It might not be a fight you started, but it is one you are going to have to join.
To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.
Employees using their own devices to access company data can indeed pose a threat to company security.
With Valentine’s Day fast approaching, the impending date has us all watching brands’ tactics for creatively grabbing customer attention to encourage rich engagement and purchases. But take note as these clever and interactive ideas are not limited to Valentine’s Day.
The shift in consumers’ content consumption behavior from desktop to mobile creates a unique set of challenges for publishers and content providers.
Combine the information-rich online platform – data mining – with the geographic-specificity of mobile and the high touch service of a bricks-and-mortar retailer, now that is something I can believe in.
It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.
Affluence is not a social class, a state of mind or even a lifestyle. It is an economic condition. All affluent people have one thing in common: they have money to spend.
No one under the age of 25 knows what it is like to be stumped.
As media proliferation continues to affect advertising budgets, managing your unique brand position becomes increasingly difficult.
I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.
Overall during the 2013 holiday season, mobile sales represented 16.6 percent of all online sales, up more than 46 percent from the comparable quarter in the prior year. Not surprisingly, the affluent are playing a big role in the overall digital shopping trend.
