Columns

The concept of a smart watch is nothing new. Sales of smart watches in the past have just never gained the same fervor as smartphones. It seems many of us have replaced our wristwatches with smartphones.

The Interactive Advertising Bureau chief takes issue with Mozilla, maker of Web browser Firefox, for planning to ban third-party cookies. Randy Rothenberg spells out why this move is bad for consumers and marketers.

If you are thinking of competing with a mobile commerce presence for holiday 2013, the time to start innovating is now.

There are only a few powers that are trying to lock the mobile ecosystem: Apple, Amazon, Google, Facebook, Microsoft and Du. And while Apple and carriers are unabashedly closed fiefs, Google’s Android may not be truly open.

One of the most important auditory cues associated with any brand-name product is the brand name itself. The brand name is not really a sensory signature in itself or an example of sonic branding, but it still has the power to make or break a product line’s success.

Physical currency may eventually be an historical relic. Mobile purchases are the present and future.

For many marketers, the missing link in enabling mobile to take off relates to the perception that measuring ROI in mobile is not possible.

Mobile may not make sense for every marketer and industry out there.

Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.

We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.

Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.

In online advertising, luxury travel is a game with its own rules. Reaching affluent travelers who are in a buying frame of mind can be tricky – travel is always a high-ticket item.

In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment.

Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.

Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.

Mary Meeker and the folks at venture capital firm Kleiner Perkins Caufield & Byers May 29 presented their annual “Internet Trends Report” at the D: All Things Digital conference.

In the late 1920s, a piece of land at the crossroads of scenic Avenue de l’Alma (now Avenue George V) and Avenue Pierre 1er de Serbie was put up for sale by the Paris city hall.

What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.

What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.

With more consumers turning to smartphones to handle logistical elements of trips and travel, in the eye of the traveler, social media has become a necessary communications tool to receive efficient, real-time customer service.

A bigger battle for the consumer’s attention is quietly underway that will evolve showrooming beyond the store.