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Celebrity endorsements only go so far without proper facilitation

October 1, 2015

Partnering with a celebrity gives a brand an opportunity to reach potential consumers that might otherwise not be as interested in its merchandise, but it is not as easy as picking a face and making a quick phone call.

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Le Book curates creative relationships to streamline luxury campaigns

September 21, 2015

Whether it be a spokesmodel or an illustrator, sourcing talent for a campaign can be an immense task for marketers and their clients aiming to capture a creative vision.

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Safaris get sustainable, luxurious makeover in Big Five Tours

September 2, 2015

With international travel more of a possibility than ever and environmental interest at an all-time high, it is no surprise that someone has found a niche for luxury in the safari business.

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Children set to become luxury’s latest consumer

August 27, 2015

Luxury apparel has found a surprising new consumer in recent years with many brands creating collections specifically designed for young children, including toddlers and infants.

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Online anti-counterfeiting strategies preserve brand equity: NetNames

August 24, 2015

Counterfeiting has had an extensive impact on luxury goods and is set to keep pace with technology, creating challenges and opportunities to stop the production of these items through authentication practices.

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Art expands hospitality at Ferragamo family’s Lungarno Collection hotels

July 29, 2015

The Ferragamo name is best known for the impeccably crafted footwear and leather goods of Salvatore Ferragamo, the Italian apparel and accessories house.

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Former Twitter exec looks to change online retail market

July 24, 2015

Online retail platforms are increasingly looking to specialize in certain areas and offer unique services to consumers in an attempt to differentiate themselves from competitors in a crowded market.

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Retail strength a necessity for jewelers to make emotional connection

July 13, 2015

Strategic retail expansion is ideal for smaller luxury brands working to enter a developed market such as New York and increase consumer awareness.

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Real estate requires honesty, integrity, says Million Dollar Listing San Francisco agent

July 8, 2015

San Francisco’s proximity to Silicon Valley and the tech industry has made it one of the most popular luxury real estate locations in the world.

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Chorz proves education and training necessary in any field

July 6, 2015

Domestic staffing plays a significant role in many affluent households, but as with any other job, it can be difficult to master without proper training.

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