Automotive

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Artist collaborations should accentuate what already exists in a brand

December 5, 2013

Bugatti to grant Chinese artist residency at French headquarters

December 5, 2013

Rolls-Royce culls from global youth for apprenticeship program

December 4, 2013

Maserati commences Centennial by delving into heritage

December 3, 2013

Jaguar builds upon F-Type Coupé myth via Instagram video

December 2, 2013

Maserati challenges entry-level luxury with Ghibli campaign

November 27, 2013

Mercedes-Benz films surfer using E-Class to appeal to active audience

November 26, 2013

Will the i series become BMW’s primary line?

November 25, 2013

Rolls-Royce celebrates color via Instagram to popularize bespoke services

November 25, 2013

Bugatti taps ultra-affluent North American market with driving experience

November 22, 2013

Jaguar inflates British Villain aura with F-Type Coupé launch

November 21, 2013

Lexus recalibrates December to Remember TV spots for brand continuity

November 20, 2013

Bentley stuck in hunt for Facebook likes

November 19, 2013

Mercedes-Benz exec applauds responsive design for personalization

November 19, 2013

Lincoln rebranding toward luxury led by new models, “Hello, Again” campaign

November 18, 2013

Lexus promises two fan-inspired vines per hour for Tokyo Motor Show

November 18, 2013

Chopard expands automotive influences in Zagato watch collaboration

November 18, 2013

Audi crusades against lingering diesel misconceptions in US

November 15, 2013

Rolls-Royce aligns bespoke collection with Chinese Zodiac Year of the Horse

November 12, 2013

Thanksgiving does not have to mean frenzied sales

November 11, 2013

Jaguar’s first Super Bowl commercial disrupts with British Villains

November 11, 2013