Automotive

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BMW shakes up radio advertising via Spotify placement

April 3, 2012

Mercedes-Benz aims at teens, parents through free driver education

April 2, 2012

Barneys, Trump up engagement through interactive mobile ads

April 2, 2012

Land Rover takes marketing off the beaten path with Tumblr

March 29, 2012

BMW highlights 3 Series speed through YouTube contest

March 29, 2012

Bentley, Luxury Collection build loyalty through auction

March 28, 2012

Jaguar uses YouTube banner placement to push XF commercial

March 26, 2012

Lincoln attempts entry in luxury market with consumer-focused concept car

March 26, 2012

Bloomingdale’s, Harrods gear up for Mad Men premiere via multichannel marketing

March 22, 2012

Lexus uses Wired to push Enform app suite

March 22, 2012

Audi reintroduces hashtag campaign for R8 push

March 21, 2012

Land Rover celebrates US anniversary with New York Auto Show push

March 21, 2012

Louis Vuitton, BMW tower over competitors for global brand recognition: study

March 20, 2012

Marketers flock to Concours d’Elegance for ultimate affluent consumer database

March 20, 2012

Ferrari drives Web surfers to new microsite via social media blasts

March 19, 2012

Jaguar refreshes image via largest comprehensive driving experience in brand history

March 16, 2012

Bentley flaunts adventurous lifestyle via GTC W12 social video

March 16, 2012

Lexus keeps crown in dealership customer satisfaction: JD Power

March 15, 2012

Interactive Lexus ad dominates Robb Report digital issue

March 13, 2012

Architectural Digest April issue up 47pc in ad pages year over year

March 13, 2012

Rolls-Royce enhances bespoke offerings via Ghost customization

March 12, 2012