Fragrance and personal care

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Infinite commerce is the future of beauty marketing: research

September 24, 2013

La Mer exec stresses customer service is key to consumer holiday experience

September 23, 2013

Lalique CEO: Leveraging heritage can rejuvenate brand for younger consumers

September 19, 2013

Saks Fifth Avenue boosts foot traffic with fragrance-focused events

September 18, 2013

Dior explores brand history, culture through Shanghai art exhibit

September 17, 2013

Zegna, Armani plug two lines in WSJ. magazine’s Men’s Style issue

September 17, 2013

Gucci, Prada tout accessories in Vanity Fair’s centennial issue

September 13, 2013

Dior amplifies brand awareness with Saks window takeover

September 10, 2013

Valentino piques interest for new fragrance before debut

September 10, 2013

Fashion marketers expand ads in niche publications to display lifestyle

September 9, 2013

Bergdorf Goodman touts latest collections in fall magalog

September 9, 2013

Bulgari boosts product awareness through fragrance microsite

September 6, 2013

Chanel eyes fashion-conscious women with fragrance mobile ad

September 5, 2013

Dior uses star power to push new men’s fragrance

September 4, 2013

Social media helps elevate digital fragrance campaigns

September 3, 2013

Burberry uses minimalist approach to promote new fragrance

August 29, 2013

Zegna conveys fragrances’ aroma via detailed digital components

August 23, 2013

Dior boasts Nobel Prize-winning ingredient in new skincare line via microsite

August 22, 2013

Armani adds technologically-advanced lip care to beauty portfolio

August 21, 2013

Marc Jacobs launches dedicated Web site in lieu of new fragrance

August 20, 2013

Fashion marketers push entry-level products, high-end collections in September Vogue

August 20, 2013