Marketing
February 6, 2017
Image courtesy of Dolce & Gabbana
By Jen King
The luxury sector has an average Brand Intimacy Quotient of 15.3, a figure considerably lower than the median of 28.7 seen for other United States industries ranked by MBLM’s annual Brand Intimacy Report and Rankings.
{"ct":"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","iv":"091f44444cc13b9bcbef3c6306edd99e","s":"bdf1aa8251dda39b"}
Share your thoughts. Click here