Food and beverage
July 24, 2020
Five NBA owners, including Michael Jordan, have launched an ultra-premium tequila brand. Image courtesy of Cincoro
By Luxury Daily News Service
While celebrity endorsements and partnerships are commonplace for many luxury brands, the impact can vary widely when it comes to the wine and spirits industry according to a new analysis by IWSR.
{"ct":"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","iv":"ad2eb3a1b5fe651f45bcfcb09bbb89ab","s":"906b34f65a4156a4"}
Share your thoughts. Click here