Food and beverage
July 24, 2020
Five NBA owners, including Michael Jordan, have launched an ultra-premium tequila brand. Image courtesy of Cincoro
By Luxury Daily News Service
While celebrity endorsements and partnerships are commonplace for many luxury brands, the impact can vary widely when it comes to the wine and spirits industry according to a new analysis by IWSR.
{"ct":"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","iv":"ea7e91a62bf03d325bb24478dbeee1fa","s":"4f327bbee07a6caf"}
Share your thoughts. Click here