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Dec. 17, 2025
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Fragrance and personal care

Chanel becomes latest luxury player in beauty AI

February 23, 2021

Lipscanner is a new in-house beauty app that allows Chanel customers to match and try on different lipstick shades. Image credit: Chanel

 

By Nora Howe

High-end beauty brands and retailers have been exploring the possibilities of augmented reality technology in recent years, but the global pandemic has accelerated innovation and created new expectations for the shopping experience.

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