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Multichannel

Chanel takes over ad space with game-changing Brad Pitt campaign

October 17, 2012

 

By Tricia Carr

French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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