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Feb. 7, 2026
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Apparel and accessories

Chanel taps Pharrell Williams for latest video push

August 11, 2020

Pharell Williams visiting a Chanel atelier in the latest social media drop from the brand. Image credit: Chanel Pharell Williams visiting a Chanel atelier in the latest social media drop from the brand. Image credit: Chanel

 

By Dianna Dilworth

French fashion brand Chanel has dropped a new video starring singer Pharrell Williams to promote the handmade tweed and embroidery in the 31 rue Cambon 2019/20 Métiers d’art collection, the latest in a series of digital films starring iconic brand ambassadors.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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