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Chanel uses social media channels to push film, engage consumers

January 4, 2011

Chanel is pushing a film and its fragrance through social media

 

By Rachel Lamb

Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Dior builds five-story statement flagship in Beijing
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Follow @LuxuryDaily for the latest in luxury news
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Coty earns ‘A’ score from CDP
  8. Matches plots second act under new ownership
  9. Kering loops France’s Ardian into Fifth Avenue investment
  10. Dior, Rizzoli to release book on Lady Art project
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