Luxury Daily
The authority in luxury news.
Dec. 27, 2025
  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Dior dives into French Riviera with escapist fragrance
  5. Brioni launches anniversary capsule at Bergdorf Goodman
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. Hermès showcases the surreal for spring campaign
  8. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  9. Chanel unleashes ‘From Dream to Reality’
  10. Luxury Women to Watch 2017
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Chanel uses social media channels to push film, engage consumers

January 4, 2011

Chanel is pushing a film and its fragrance through social media

 

By Rachel Lamb

Chanel is using Facebook as a channel to engage consumers with behind-the-scenes information about a film featuring its most famous fragrance, Chanel No. 5.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Gucci studies connection in spring/summer 2025 campaign
  4. Dior dives into French Riviera with escapist fragrance
  5. Brioni launches anniversary capsule at Bergdorf Goodman
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. Hermès showcases the surreal for spring campaign
  8. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  9. Chanel unleashes ‘From Dream to Reality’
  10. Luxury Women to Watch 2017
VIDEOS
More Videos

MORE IN Internet
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!