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Fragrance and personal care

Channeling ASMR, Guerlain’s new content series spotlights sensorial appeal

August 4, 2023

The French beauty brand’s “Sound of Craft” campaign shows off maison know-how with the help of a viral trend. Image credit: Guerlain The maison’s “Sound of Craft” campaign allows consumers to engage with products in an immersive way. Image credit: Guerlain

 

By Emily Iris Degn

French beauty brand Guerlain is showing support for a viral trend.

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  1. Luxury Unfiltered: Are luxury brands becoming complacent?
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  5. 'House of Matouk' showroom opens in New York City
  6. Why the FTC's attempt to block the Tapestry-Capri deal sets a dangerous precedent
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  8. Mytheresa, Brunello Cucinelli host exclusive two-day experience in Italy
  9. In pursuit of excellence, Rolex continues support for cinema
  10. Christian Louboutin shifts focus, uses jewelry as lipstick inspiration
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‘House of Matouk’ showroom opens in New York City
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