Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"db6c6946cf66f96f1b8bad4d8be30d95","s":"9802855bdf6256b8"}
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