Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"73b655243858edcf42192089e88ad446","s":"8106602ba203588a"}
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