Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"614dcdb7571096b34c074210586357a8","s":"57cdfb45f87ca0c8"}
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