Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"67dd3a64a98bd0bcabe5acbeb08e7569","s":"e35dd77b9057f138"}
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