Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
{"ct":"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","iv":"c7b0a65d9d60d32a67efee0e34b01c9d","s":"db95d180b2357b21"}
Share your thoughts. Click here