Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"7f3d010e3afe50f189b26173b170a49d","s":"274c483d5cf445db"}
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