Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"dd38e3cc7e43150b66abd0845d0a28a4","s":"107fed973db8ec10"}
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