Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"98b0a71a409c3872ce4438994285368f","s":"b3b162bcb7ad3f48"}
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