Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"ba7d30e5ce89075fce2ffad096a63768","s":"d61cd32740b43ed1"}
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