Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"4f6b9b927e9b9f8e7ce1e16a6ea0a43c","s":"1fcf791fc80024c0"}
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