Marketing
April 18, 2022
China's celebrity and influencer crackdown has transformed elite athletes like Eileen Gu into top brand ambassadors. Image credit: Louis Vuitton
{"ct":"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","iv":"448e7745258b7a6d44dac285f86010ac","s":"5bf2f5396341ee26"}
Share your thoughts. Click here