Marketing
April 18, 2022
China's celebrity and influencer crackdown has transformed elite athletes like Eileen Gu into top brand ambassadors. Image credit: Louis Vuitton
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","iv":"8e3ec82ef9dd733e50b8bc6c16cfa664","s":"2f471dd257cfd03f"}
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