Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
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mz6PfB7n9MDJcZHaOELTCe3yOX\/\/jo5oo6W61woOoLn1guXY6Yw0ixKwGJPl5gI+abT5aGw+MKvr6SVtjSjRAMmdZWrXA6KPsK9zjDtYqczUlPUpSRbrKLPIV5QtPzwxZYvvqp6zMssWjcSKqVvuLUS3PTf5laeB84cPvELZzE5hobyfPsV1b0RPCv+MTEaPeYuii2yX3lbck9krcp2qO+Ibv9JneffgeCVl4jBnyYUj8hkiDhZTZFbrc96TZX0OziRvhZ4rRpATbKzoYUcTvLeOudKzE8cz2OphquV6zg3uJRebcZUtZ2M8IAUng5hUh63WTIAUdbxhsZiUEei1Rr5nU11irL6DppseGasZxX00v6grQjFieJmuBc7Q1YCzrZ0wjKGXgELHVqFHqMI03ygE4etYJYx0cBRKuIdXAOYuhAQ2sRMK7S3GDP9gDXwy4nRmPCd2+2W\/\/BiMKxoDLEJMkHHEQULueugazG6dPUFNyWsnax9X7D1MyaFapSMUEwCA16fi2N7tofprK37fuqAH5s1ULLZ639v576BiACh2Q2UizxveM4dKcoBBq1HqZApvt4wNkzcOMEGKz90T1guaBcTiGJCBKyy4AYqJVnqRocgxRLKjW+pqXvq8CC7w0J9bskw+VoR6HpS3d60cPd22wtWNxfx5hOGa7VRcCBh18ld93oNPA0imwMBZ7tgFlMH8N6VdPycIDrQQMH1aM3n7TNQWTGmWmqU41Bq3TeTHJ07gllBzo0mHXgwN\/romOAnjEe8NC7wRPVdl+OCVjA0cE3FJG1t2yXql8G3Yx+nZaeUX7MQXf+r3FzAsOsamTEKtEJMBXQqBlC00Lz\/9bNXWJ3uWnD65LOkh0wUo\/tPt4Gjr8HvdMHd\/sZ7UKEpBpSmL+0KpR2Sawt+arWsoKCO0OfktVT+rDxoYtOCVZsDUaMuOH\/Qhg\/YBlZwPG1qHGnx5uCAo8qj+GOhi0iFJSBBsIra4VDcwyx1hCJc7OtfOO2o8BFuCEB3kAz0uX9uGunFOvPVBVwExfUFj30wqOoyz69ji8lUJ8apki9Q5z2kDMYMUL7gXGRaZGzXjx\/ORxMJ6ZkVcnRQjrrCpSFk7P3FlBynIBAl0+OLvT6S\/0ytxU1\/MQtfBFTi6aZ+UTWvRmPzxneV9GPWP9hyEdFz\/ztOITtR7oMDRXdry\/eFZxSrW259SVMEsHccKL7ctn+KhCKl0M5zL02\/ZBsJyRavpO0gCPjwaJr1wbeZKiEhWU8xO3z7nlz4VRq8r6KwNTeK4wuIzXUpxG0mgb1UCbLubJz5gzalXOBZpgdCUCkTKznqO\/3hVcpmy3dr4CoIVEDNyvrPilJsRnJqiHAVoYJ\/v1YudxhHQb5L4KEwGH5MNqu9RfBMb+0k3MFbIYuuUHxupJAqAGMoQ4ICO970BwFWyJZKj5cy0UFi0kGZBJ\/b0IlAvpanKpnAQZbx2PSn\/XbDyMyWQ8SaXzZWQsOdVjGkTvnGlaUCJYaOm9so9xh7X1pj7IRZwSrUZArXcoymd1UqEYlYBV3KUPD7uHqYqPraEegsElVrmptjGkVBZ5Wsma4jor2A0XD\/\/Lp\/\/3JCWs8f4CZioeZ+lUCtYztd1l4s18ASodHIRSaPv4eLTNH9cKAn90bvJAS7sTaMl9kr8a9LG9hmEACovCBKWmNj5M\/vtk4F4084LbfWEkbgmfGVE2p6DArH9IRRNl\/0kh1HajXkqmIJsc3I1khaU7P8JiFUqVrXV3BN8PYcYDdrumG0AoFUA3+7hU2UdRIDnagbCpzPc9SxzZD9Ant6xQ3c\/5QdmmBEG+rYAF3urtA+dqjTwVgXd+9sEl+nG8f\/na+RXCsd36jNUcTFgMwZ0k+\/J7TV\/6xIZz7JeKDmwVg1DNRClfatCQOBXwdfjvhal1\/Bhh8WGo3ad0PzH02cnQlxwGXOYnGInp090cgzZhS1nf8IQ6GGE2ljlg0Xm5x6CBfIugqZXEN10CZkd8fmtEkUYGvxyiuwzPphklO0cHXd0Ig7wTf\/wRVYzH5ZL7IlQnJ4lBnzLsQ04yGCG1\/E14xwMehpoWs0h8kGj55cfvZSJXcd9Y\/C3IWeLaZGqqJKw2\/bGd7JN9FH5bq8Fi1FoAGBWts1aMoD93gehIg==","iv":"134973a13dcbe5893f0bd54d2b5ed0d0","s":"180319684dd3260a"}