Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
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","iv":"954977ae106d1ba67d88ac40136ab3ff","s":"4c213263cb62c74a"}