Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
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","iv":"8384e93693b4d006cfe2d48153380d20","s":"6c4ef6931492144f"}