Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
{"ct":"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","iv":"396d7695c22c5b13eec18d733a1e3718","s":"01920f3218857c37"}