Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
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ypNEecSO3wrQ\/y4v5EZcDUSf4zxpB2ByBQNlF5hWfhEt1deB\/3s7QJtnQsWV0OSzYnmKyXygV0O5pfnD6FDTtdEor9BsbyQpOWM9hCxs9OvtT+zjf8v1UG6ptPRorDpZDtjz6Xt\/Yyp7nmzzugbkLWs5svshE5Z3Mpe1+9IACgfsqX\/1JETZQvEKPWWhzN4djpASKi+fomF7dRxbN8X22+M0KiqwKWYxGA7BD+DK7aFZTKzNNDsYeI0NHix6llcaRoIK8IBC20wp476ZT0jHGeSeQT0urHaharpjmrNkgcHZw6LCxYG9Fsl1UaH14nmAoQ13uG4+HEvkAplOYKwKw8lLr2VTqP68D\/xtDJvJ9f2fLzUC3kIt5MfnSfhAhKeZyxmQdtX8k7HWHr6RvSNFtm9h3D5gdYjtDzIwRDh5Vw6oWWf2Hah7QOlo7DtBx7sAf0C3JnD7PwKatxUzpBsqrwEeLqYhJTN8Jk71w6PQuIEV7kj0dDlDF+cfu1yk9jl6HwhHaU2H\/eJtnZMCJa\/8jsD3sNm3uVYL5ickB\/3c2HPzyrbCctyyS9xLczX6hVeKYp+c\/mn5KwtRe9NOXDxrcZArv7qUXmlmdXtkA+zSQ9TSnTQluBgUdBn4REn6yRpuUFHpJMF2RGTvjJGzwNaESbuEEb4YJySYOSGt3n8amUTXi1IQwgQUvIpA6HcZplbJXU+ZOCd1Lt5Mx2jOkf6zwooCvquLUlog\/2\/9mSJvxsfO9xAQf6KM3DVz7knuiwetgch6rf8RBDiW1OyXd4MFEJBz3HILCZNfT8H\/AJvnHuHGwA0AcOIfkJUJm+ftymtFb4PrrliSomq1YlJEnz5CiIx05aoYUR0qh5VJk2LEZ3NfgvaWBptfZ59Nwf\/eMWYEJDoko+C\/1J5E3eQOd3NwtMITTUoMCpPAx0fZCTZo57Uv0E2i52ePnMRiNJls7OHFvAI99Y6NHOfLRatwN44vjOHk1pPEavStWDlhuhjuDkfETG7YPQCOp\/14ImesTx\/hlBwZdWZQPYAHbtQ2krn9iTl5HiyDXtWELJFhAru0DXTzQEcSK\/zQXo\/63I0vNRZdiIYZ6DRUWdENsz6vSerpGce64v7AjMhZN+ydfInRUgJoLJKmhnS4907WM+NjdLh1CX\/k1dZoiSkIwzsVTMnyxDkk31V8XfCuq1\/rbriDFB\/vTnq8+qHY7ys7c1k2Vg4AoOWMGVMt2RafDoXh2iGv1UPQjTe4TySyPwD+1Xspa7EIpu8fLRCkx\/LS4BapKVsIujog4gVkaYURLG2TAndELMzkFhh8LN8GQ2SSSzcwp\/9LwvRGOYbmEkTn14fcJQTlH8Vb\/lTfESI7JnPQihP3+GOEeglCVzQY8iwlosjDI\/X1CT9yXzbGtgXnFq0s\/WCDPi2FLMVRiMguqtyk\/Cm1fvEaCrYmK09RtJmyY1Ayh18hkmGH1qzJyLqG9trREUz5s5oHuYZlcaIAU5nwDArHeNJtIZqSZgKvgizx6JEojoOzXRbXqf1+SPIDmAP4npFWHvOPvTQ1qiZU2WQykOEZjnPeqZgYDr7h2svrr\/g1v7qC8Q3MgBLM069LgsvPszIvnCpkalvA2XgMHl50Cx+3lm9qPLWt5be0GAuBAb1Ve\/YWMkGRhl+0fRStSM8CqB5hnUpjs7U098Q2gyKFlJ\/Mnp2N9cPJWeaa7JCtnGPUbo9S9bl8h+avpBocFqAcTns7Ja6EuDSyRiq6qH2ByV3IkhK7cG1mtWDR+OG86M5rtSlcgGCPcoRZdxTGc8FbCjmEb\/HPaVRdryMMDwXVsZzu9js\/loaMy\/lU\/HfIQpySbKuc9k4MppsWTZk8xkx1pQtCcEiUYs9P0eyDzwkn\/jLGI9R7d4qQJbAraLH8sBmtt0lVA84Pn64fpbuY85qCDVTJxQQSoSASRBC+1\/ikfomogUq0SxqXy1ixbZH1bTzwzi8XD+8IhupSypLfwkKsMF2eM3Ym8X0U5r+TNuV7ao3j5eWqNrYXa3Ggxd\/u5oq53vCXETGXjy+tnkA7ESlG+J5HHu51LIIRNUkISjNXx+hs4IC5iO\/gCAmChBj5PFydCcOugZXK7sYr2g+wDwZe3TjjecvIgUnyHVZP+GoUC3KDpp886jccRktUzLRw==","iv":"7980f4f63fe0255e57c3fd71ebd9b144","s":"ed501f8c730bbf34"}