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Oct. 2, 2022
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Marketing

Technology is paramount to reaching the next generation: report

December 8, 2021

Trademarks filed by LVMH mentioning AR/VR in 2019 were more than double compared to the previous year. Image credit: LVMH

 

By Katie Tamola

To reach new audiences, luxury brands must experiment with their marketing strategies and innovate with new technologies while staying true to brand identities.

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  1. Versace challenges fans to share photos of Vs on social media
  2. Day's wrap: The Macallan, Karl Lagerfeld, Chopard and eBay
  3. Chopard gets zoological with latest watch collection
  4. Cartier highlights high jewelry collection in boutique installation
  5. Boucheron dazzles in Serpent Bohème campaign starring Alexa Chung
  6. Karl Lagerfeld’s enduring legacy to be honored at 2023 Met Gala
  7. Second home sales up 235pc in Q2 versus pre-pandemic: report
  8. Rolls-Royce exhibits cerebral curiosity with innovative art initiative
  9. Four Seasons takes to the sea with inaugural yacht service
  10. Burberry transforms customer experiences through digital innovation
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