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Jan. 28, 2022
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Marketing

Technology is paramount to reaching the next generation: report

December 8, 2021

Trademarks filed by LVMH mentioning AR/VR in 2019 were more than double compared to the previous year. Image credit: LVMH

 

By Katie Tamola

To reach new audiences, luxury brands must experiment with their marketing strategies and innovate with new technologies while staying true to brand identities.

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  1. Mythbusting Gen Z: The truth behind this buzzing generation
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  3. Day’s wrap: LVMH, Fendi, Versace, Neiman Marcus and Rolls-Royce
  4. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  5. LVMH, Fendi, Versace, Neiman Marcus and Rolls-Royce
  6. Boucheron commemorates historic rendezvous with new collection
  7. Audi offers vision of progress in Janelle Monáe campaign
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  9. Guerlain explores its own history with a bold lip
  10. How China’s new lifestyle trends will affect luxury in 2022
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