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Multichannel

Cole Haan tackles multichannel marketing through Subway Stories campaign

March 6, 2012

 

By Rachel Lamb

High-end fashion label Cole Haan used a 360-degree marketing strategy for its spring/summer Subway Stories campaign that uses social media, banner, mail, out-of-home and mobile advertising.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. CFDA bans fur from New York Fashion Week
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