• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Cole Haan tackles multichannel marketing through Subway Stories campaign

March 6, 2012

 

High-end fashion label Cole Haan used a 360-degree marketing strategy for its spring/summer Subway Stories campaign that uses social media, banner, mail, out-of-home and mobile advertising.

To read the entire article, please subscribe or sign in